// about

Built in a bedroom.
For everyone.

// the story
AIVA — Artificially Intelligent Virtual Assistant

I was 17, running a business alone. Content, strategy, execution — all of it, just me. I had the ambition but no structure, no accountability, no one in my corner.

I needed someone to keep me on track but couldn't justify hiring a PA. So I coded one instead, at 2am in my bedroom.

Months later I realised I wasn't the only one with this problem. So I'm releasing her.

— Ethan, 18. Founder, Less Media Ltd.
// who it's for
Built for the self-directed.

Creators, students, entrepreneurs — anyone who moves fast but drops things. Anyone who needs someone in their corner but can't justify the cost.

Aiva isn't a chatbot. She's a presence. The longer you use her, the more she knows you. The more she knows you, the harder she is to live without.

Available on iPhone via iMessage. No app. No login. Just your messages.

01
Push over pull.
Aiva reaches out first. You don't go to her. That's the whole point.
02
Conscious by design.
Every conversation offsets water usage twice over — via charity: water. Every time.
03
Earns the right.
Starting at $9.99. The price follows the value — not the other way around.
// the company
CompanyLess Media Ltd
Founded2025
LocationLondon, UK
FounderEthan, 18
ProductAiva — iMessage AI personal assistant
Environmental2× water offset per conversation via charity: water
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