Aiva exists because of a job that was nearly lost to a missed call — and 14 others that were.
Ethan Tandoh is a software developer. He was deep in building a consumer AI product when he needed something completely ordinary: a driving instructor.
So he did what anyone does — he started calling around. He rang 15 driving schools. Fourteen of them never picked up. One did. And Ethan handed that instructor his money on the spot.
That stuck with him. Fourteen perfectly good instructors lost a paying customer that afternoon — not because they were worse at their job, but because they were busy doing it. Mid-lesson, hands on the wheel, legally unable to touch their phone. The work that makes them good is the exact thing that makes them unreachable.
It's the same for plumbers up a ladder, electricians under a floor, builders on site. The better you are, the busier you are — and the more calls ring out. Every one of those is a customer dialling the next name on the list.
Ethan realised the AI he was building for consumers solved a far sharper problem for businesses. So he reframed it — from a friendly assistant into a professional receptionist that never misses a call. He built Aiva to fix the exact problem he'd just lived through.
The first business to respond almost always gets the work. Aiva answers in seconds, so you're first — every time.
Our customers don't sit at computers. Aiva runs in the background and books work while you're on the job.
No lock-in, no fine print, no fake numbers. If Aiva doesn't pay for itself, you don't pay for it.
Aiva is built and operated by Less Native Ltd, a UK company. We're a small, focused team building one thing properly: software that makes sure a trade business never loses a lead to a phone it couldn't reach.
Registered address: 10 Bellegrove Rd, DA16 3PR · hello@textaiva.com
Book a free 15-minute call and we'll show you exactly how much work you're missing — then switch Aiva on for you.
